Home Awesome Marshalls Announces Brand Will Open Its First Online Store This Year

Marshalls Announces Brand Will Open Its First Online Store This Year

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Discount shoppers, get ready for some arousing retail news! Customers will soon be able to go shopping at Marshalls from the consolation of their own home.

The longtime exclusively brick-and-mortar off-price retailer plans to open its first e-commerce online store afterward in 2019, according to The TJX Company CEO Ernie Herrman in fourth one-quarter earnings conference call with investors on Wednesday. Though he did not give a specific timeline for the website’s launching, he did note they are aiming for the “back half of this year.”

But to differentiate between the two shopping experiences, Herrman says the smorgasbord of products available online and in-store won’t be the same.

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“We look at it as complementary, ” he said. Currently, Marshalls offers a variety of women’s, men’s and children’s garb, shoes, home products, beauty products and more in its 1,000+ stores throughout the United States.

Marshalls sister retailer, TJ Maxx, launched TJMaxx.com in 2013 and also offers a different array of products online than in brick-and-mortar.

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“We have learned a lot from TJMaxx.com, ” Herrman said, adding, “We actually believe it drives incremental store traffic devoted large percentage of returns online is in stores. It is going to encourage cross-shopping. That has worked really well for us.”

In an official statement to PEOPLE, Marshalls says: “We are excited to confirm that the surprising Marshalls shopping experience our customers love will be available to shoppers online sometime later this year. We expect Marshalls e-commerce site to offer a mix of merchandise that differs from what our clients will find in our stores. When we are ready to launch the site, we will let you know! ”

Read more: people.com

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